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MYLAPS Sports Timing American Record Sponsor for Running USA 2010

11/23/2009 - 17:38

mylaps.pngCOLORADO SPRINGS, Colo. - (November 22, 2009) - Running USA, the national industry non-profit organization, has announced that MYLAPS, the leader in sports timing, is an American Record sponsor of Running USA 2010: The Industry Conference. The popular conference will run from January 31 to February 2 at the world famous La Costa Resort and Spa in Carlsbad, California.

"Like Running USA, MYLAPS has been a pioneer and leader in the sport of running as it has grown, and its American Record sponsorship will enable us to produce the best conference possible. MYLAPS also will be a presenting sponsor of the personal motivation session," said Susan Weeks, Running USA CEO.

"The American Record sponsorship of the Running USA 2010 conference is an excellent opportunity for MYLAPS to further strengthen our ties with the running community and demonstrate the strength of AMB and ChampionChip's combined forces. The goal of the new company is to take sports timing solutions to the next level and enable our network to offer race directors the timing solution that best meets their need," said Bas van Rens, CEO.

Register today for Running USA 2010, the industry's "must-attend" conference. The conference rate of $529 for members / $729 non-members is available until Thursday, December 31, 2009. On-line registration, hotel, travel and other information for Running USA 2010 powered by is available at:

MYLAPS is the new brand of AMB i.t. and ChampionChip. Owned by HAL Investments (EURONEXT Amsterdam: HAL), the merger of these two company builds on 27 years of experience and market leadership in timing and scoring. Combining the resources of two experienced R & D teams of over 25 engineers has resulted in a streamlined product development process that will yield a "best of both worlds" approach to new technological innovations.

For running races, MYLAPS is now offering the widest choice of timing solutions in the market with the new BibTag timing system, in addition to the ProChip and the ChampionChip systems. The BibTag offers the highest simplicity and efficiency of any automatic timing solution at a very competitive price. With accuracy at and even above the level of the proven ChampionChip (LF) system, the BibTag revolutionizes the way the world times running races.

For more information, visit or contact the MYLAPS Americas office in Atlanta at or (678) 816-4000.

About Running USA
Running USA advances, serves, promotes and celebrates the sport of running as a clearinghouse and resource center and through its popular annual conference, Running USA wire, Running USA E-News, website, annual marathon and State of the Sport reports and youth fitness portal and by supporting athlete development.

Running USA's more than 260 members include road races, race services companies, running-related media companies and organizations and the athletic industry.

In March 2009, the non-profit industry organization marked a decade of achievement to build and promote the sport. For more information, visit: or contact Ryan Lamppa at (805) 696-6232 or

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